IT'S ALL ABOUT PROcESS

"We don't have clients.
We have partners.
Together we bring ideas
to life."

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Our Process

How We Work

01

Exploring the problem

We start each brief by workshopping with the client, and run through a customised brand analysis masterclass before we commence any creative.
02

Research and market analysis

An in-depth research phase where all markets are analysed from a competitor, conceptual and intellectual property perspective. We then identify key selling points and viable market gaps.
03

Concept development

Using the research, alongside the client and team, unpack, direct and define the concept and product from a baseline point of view and evaluate its market viability.
04

Brand and identity

We craft a distinctive personality that reflects the vision, vision and objective for the project. We roll this out on all chosen mediums.
05

Strategy / Build up / Launch

We create a creative launch strategy that maximises the product's potential reach and aligns with overall strategy.
06

Post launch reporting

Continued market analysis and metrics to guide the next steps in the product development.
Infinite Possibilities

Design makes everything possible.

All clients, awards, images and/or videos and/or links have been reproduced here purely in recognition of the works that the DADA team have been directly involved in the creation thereof.
2021 DADA